INTRO

Me, My Customer & AI

The New Rules of Entrepreneurship
A guide to entrepreneurship in the age of artificial intelligence by Henrik Werdelin & Nicholas Thorne

In an era where artificial intelligence is reshaping the business landscape, Me, My Customer, and AI offers a fresh and vital perspective on entrepreneurship.

Authors Henrik Werdelin and Nicholas Thorne reveal how the democratization of technology has made starting a business more accessible than ever—while paradoxically making it harder to stand out. Drawing from their extensive experience building successful ventures like BARK and working with Fortune 500 companies, they present a revolutionary framework for building businesses that thrive in the AI age.

Their central insight? While AI can handle the mechanics of business operations, sustainable success comes from something uniquely human: your ability to form authentic connections with customers.

This isn't just another book about AI or entrepreneurship—it's a practical guide to building businesses that matter. Whether you're a first-time founder or a seasoned entrepreneur, you'll discover how to leverage AI as a co-pilot while building the kind of deep customer relationships that create lasting value.

Perfect for anyone who's ever thought about starting a business but worried they didn't have the resources, connections, or technical expertise to succeed. Me, My Customer, and AI shows you how to turn your unique insights and experiences into a competitive advantage in the age of artificial intelligence.

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