"This is a new foundational text, an empowering and practical guide to find a need and fill it. It collects decades of proven insight and puts it into a modern context. Time to get to work."

Seth Godin, Author, This is Marketing

INTRO

Me, My Customer & AI

The New Rules of Entrepreneurship

"What’s most exciting about this book isn’t just the smart AI frameworks—it’s the optimism. Me, My Customer, and AI shows how AI doesn’t replace the entrepreneurial spark; it supercharges it. For anyone wondering how to move faster, prototype smarter, and learn in public, this is a new playbook. It’s a powerful invitation to rethink what’s possible when technology and human insight co-create."

Reid Hoffman, Co-Founder of LinkedIn & ManasAI, Partner at Greylock

A guide to entrepreneurship in the age of artificial intelligence by Henrik Werdelin & Nicholas Thorne

In an era where artificial intelligence is reshaping the business landscape, Me, My Customer, and AI offers a fresh and vital perspective on entrepreneurship.

Authors Henrik Werdelin and Nicholas Thorne reveal how the democratization of technology has made starting a business more accessible than ever—while paradoxically making it harder to stand out. Drawing from their extensive experience building successful ventures like BARK and working with Fortune 500 companies, they present a revolutionary framework for building businesses that thrive in the AI age.

Their central insight? While AI can handle the mechanics of business operations, sustainable success comes from something uniquely human: your ability to form authentic connections with customers.

This isn't just another book about AI or entrepreneurship—it's a practical guide to building businesses that matter. Whether you're a first-time founder or a seasoned entrepreneur, you'll discover how to leverage AI as a co-pilot while building the kind of deep customer relationships that create lasting value.

Perfect for anyone who's ever thought about starting a business but worried they didn't have the resources, connections, or technical expertise to succeed. Me, My Customer, and AI shows you how to turn your unique insights and experiences into a competitive advantage in the age of artificial intelligence.

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Blurbs

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Brit Morin, Entrepreneur and Investor:
‍"Entrepreneurship has long been a game of access — access to capital, networks, and expertise. Sadly, most people don’t have it. But now, AI is shifting that balance, and this book is both a blueprint and a battle cry for founders who want to use AI to level the playing field, amplify their strengths, and turn customer relationships into their biggest advantage. If you’re building something new, start here."

Harley Finkelstein, President, Shopify
"AI is reshaping entrepreneurship, but your unfair advantage will always be deeply understanding your customers. This book shows founders how to scale without losing the human connection that makes a business special. The cost of failure has never been lower – use these tools to build something remarkable"
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Jeffrey Raider, Co-Founder & Co-CEO, Harry’s; Co-Founder, Warby Parker
"AI isn’t just a tool—it’s the incredible business partner. This book shows how entrepreneurs can use AI to sharpen their instincts, test ideas faster, and stay closer to their customers. A must-read for founders who want to move at the speed of innovation."

Kara Goldin, Founder and Former CEO, Hint Inc.;
"If you’re not using AI to build deeper customer trust, you’re falling behind. Me, My Customer, and AI is THE playbook for staying relevant and winning in today’s business world."–

Anonymous,  CEO, mid-size company.;
“This book is a nightmare. It suggests that small, scrappy founders can outmaneuver big corporations by actually listening to customers and leveraging AI intelligently. If this thinking spreads, I might have to do more than just approve memos and play golf. Do NOT read this if you enjoy pointless PowerPoint decks and slow, committee-driven decision-making. “  

Brice Challamel, Head of AI Products & Innovation at Moderna;
With Me, My Customer, and AI, Werdelin and Thorne brilliantly shift the entrepreneurial paradigm from static products and services to adaptive, “membrane-like” ecosystems built on knowledge and trust. In an era where AI is not just transforming industries but redefining relationship capital as the ultimate competitive edge, this is the essential playbook for those who aim not to adapt but to lead the change ahead.

Tony Conrad, Entrepreneur & Investor;
“The best entrepreneurs don’t just launch businesses; they harness technology while staying deeply human to turn insights into impact that create movements. Me, My Customer, and AI is a playbook for amplifying human connection. It challenges founders to think beyond the tech and focus on what really matters—building deep, defensible relationships with customers. If you’re building something from the ground up, this book is essential reading."

Paul Cheek, Executive Director, Martin Trust Center for MIT Entrepreneurship:
‍“AI isn’t just changing how we build startups—it’s redefining who can build them. Me, My Customer, and AI lays out a new playbook for founders to build AI-Driven Enterprises, showing how to leverage AI to accelerate venture creation, validate ideas faster, and scale with precision. For anyone serious about entrepreneurship in the AI era, this book is an invaluable guide.”